Mission
- To create a content that informs, educates, inspires and entertains the community in a holistic manner through researched consistent programs and contribute towards a peaceful self-sustaining community.
Vision
- To become the leading source of dependable and constructive information for the Karamoja community.
Target audience
The radio targets the Karimojong community as its primary audience with programs broadcasted in mostly the local Ngakarimojong language. The radio also seeks to connect the local communities, local government, central government, policy makers, development partners and all actors involved in peace, security and development by strengthening the connection and spreading valuable information and knowledge.
According to the Ipsos National Audience Measurement Survey, 2022, Etoil A Karamoja radio has an audience of 774,048. Out of these, 52.8 are females while 47.2 are males. The survey says the audience is spread between the age groups of 15 to 17 years (0.1%), 18 to 24 years (28.9%), 25 to 34 years (30.3%), 35 to 44 years (24.7%) and 19.9% of the listenership being the category of people 45 years and above. The survey further shows that 46% of our listeners are semi and unskilled manual labourers while 28% are skilled workers. Only 19% are in the supervisory, clerical and junior managerial category while only 6% are in managerial, administrative or professional employment.
Languages
Etoil A Karamoja broadcasts programs mostly in Ngakarimojong, the local language widely spoken in Karamoja, Ethur, Luo, Kiswahili and English.
